Al Akaria / Fai Sedra 2

Objectives
  • Communicate project vision, layout and design to prospective buyers
  • Provide the sales team with highly realistic, interactive tools to guide buyers through the project
  • Generate high-quality marketing content for digital and offline campaigns
Services
Real Estate
,
Unreal Engine
,
Masterplan
,
Results
  • Higher information retention during Cityscape
  • Increase in interest forms signed
Project Description

Fai Sedra 2 is a modern residential community in northern Riyadh, developed by Al Akaria. Designed around family living and contemporary Saudi architecture, the neighbourhood brings together five villa types within a connected environment shaped for comfort, privacy, and everyday practicality.

As one of the Kingdom’s longstanding and forward-looking developers, Al Akaria sought to communicate the full vision of Fai Sedra 2 in a way that went beyond traditional brochures or static renderings. They required a solution that would allow buyers, investors, and stakeholders to understand the community clearly, long before construction is complete.

Virtuelle created an immersive real-time experience that brings the entire project to life. Built using Unreal Engine, the application presents the development with precision and clarity:

Masterplan: A complete 3D recreation of the site, allowing users to view the neighbourhood from above and understand its layout, access points, and key amenities.

Streets & surroundings: Walkable streets filled with movement, showcasing how residents will experience the community day-to-day.

Villas: Interior walkthroughs of all five villa types, enabling visitors to explore layouts freely and understand space, light, and flow.

The experience integrates practical tools — including unit locators, floorplans, and bilingual navigation — to support advisors during both sales centre visits and event demonstrations. Developed in close collaboration with Al Akaria’s team, the project reflects the company’s ambition to offer buyers a clear and confident view of Fai Sedra 2 ahead of launch.

The experience was deployed on the Al Akaria booth at Cityscape Global 2025, where it helped the sales team secure early interest in the development.